Fabulous is the UK’s No.1 lifestyle brand, reaching 9.5 million women every month. We deliver the topics that matter the most to women across the UK and beyond!

I'm Abby - Deputy Fashion Editor

I’m Abby and I’m Deputy Fashion Editor here at Fabulous, and even though I am surrounded by clothes 24/7 in my job, I constantly struggle to get things to fit my 34G bust - until now.

It's time to fix this...

After learning that two in three of our readers with big chests couldn’t find clothes to fit either, I convinced my bosses it was time to do something about it - it was time to make a clothing line just for women with DD+ boobs!  With the help of more than 2,500 readers, we’ve created seven iconic dresses that flatter your bust and you’ll love to wear for years to come.

Now Shop The Fabulous Fuller Bust Range

The Fabulous Fuller Bust Collection is a limited-edition capsule range that’s a must-buy for anyone with a size DD or bigger chest.

We used Facebook, WhatsApp and in-person meetings to get 2,500 women with size DD or bigger busts to help us with every aspect of the design process - from the style to fit and colours. Then, a team of specialist designers made essential bust-friendly changes - including lower empire lines, hidden hook and eyes, shirred fabric detailing and adjustable ties - to make clothes that are perfect for bigger busts. Feedback has been overwhelmingly positive, and the range has even appeared on TV. Fashion journalist Mark Heyes featured one of our dresses on ITV’s Lorraine and told viewers it’s a “great range”.

Helping women, while being ethical and sustainable, is at the heart of our project. A third of clothing produced globally is never sold – this means we risk 26 billion items of clothing being dumped into landfill this year alone, according to sustainable fashion firm This Is Unfolded.

Clothes Without The Waste

To tackle the issue, we operate a made-to-order model, meaning there’s no waste and we can use the money saved to help do some good in the world.

Positive Impact

For every item sold, we donate the savings to Pratham, a leading NGO in India, to help fund education centres for kids in migrant areas. Buying just one Fabulous dress can educate a child for two months. Plus, the garment workers who produce our clothing are paid bonuses from the collection.