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A SUSTAINABLE BRAND FOR DD+ WOMEN
BUILDING A SUSTAINABLE BRAND FOR DD+ WOMEN
Fabulous is the UK’s No.1 lifestyle brand, reaching 9.5 million women every month. We deliver the topics that matter the most to our female audience.
Hi, I’m Abby and I’m Deputy Fashion Editor here at Fabulous, and even though I am surrounded by clothes 24/7 in my job, I constantly struggle to get things to fit my 34G bust - until now.
Introducing the first Fabulous Fuller Bust Collection, a limited-edition capsule range that’s a must-buy for anyone with a DD+ chest.
After learning that two in three of our readers with big chests couldn’t find clothes to fit, we decided to solve their wardrobe woes.
With the help of more than 2,500 readers, we’ve created five dresses and two tops that flatter your bust and you will love to wear for years to come.
We have worked with a team of expert designers who have made essential bust-friendly changes - including hidden poppers, shirred fabric detailing and additional lining - to make clothes that are perfect for bigger busts.
The items in this range include a classic zebra print, a green smudge leopard print and a wear-with-anything black backless dress, meaning they are not one-season wonders.
We want to offer you fashionable clothes that are fantastic value for money whilst also making them in a sustainable way.
You won’t find items of this quality, the perfect fit and with these sustainable credentials at this price anywhere else.
Each item you buy helps support a child in education, pays factory workers higher wages and is kind to the planet.
Clothes designed BY women, FOR women? We think you’re going to look Fabulous.
HOW IT WORKS
The Fabulous Fuller Bust community helps design every item - picking the prints, shapes, fabrics and giving feedback on the lengths and sizing.
A collection goes on sale and the items are only made after you order - so no waste! Meaning clothes that are better for the planet, cheaper and that can pay higher wages to garment workers.
Your clothes are sent directly to you from our factories in India - further reducing wastage and costs.
Some of the money saved is used to create a positive impact around the factories where our clothes are made.
HOW IT WORKS
The Fabulous Fuller Bust community helps design every item - picking the prints, shapes, fabrics and giving feedback on the lengths and sizing.
A collection goes on sale and the items are only made after you order - so no waste! Meaning clothes that are better for the planet, cheaper and that can pay higher wages to garment workers.
The items currently on sale are the little bit extra we made to handle any issues with the first collection.
Some of the money saved is used to create a positive impact around the factories where our clothes are made.
OUR PROMISE TO YOU
- Everything is fuller bust approved - we design every piece for women DD+ and above. We have used decades of experience in the fashion industry to get the fit right.
- This is just the starting point - this first collection is only seven pieces, but we want to grow this and also offer different lengths in the future as well.
- This is a community - we need you to tell us what you want, what we should create and how we can make clothes you’ll love forever. You can do this by joining the Fabulous Fuller Bust community groups on email, Facebook and WhatsApp.
WHAT WE WANT TO ACHIEVE WITH FABULOUS FULLER BUST
- Clothes that you can love and actually fit.
- A positive community where you can get inspiration and share your style journey with women just like you.
- To make a positive impact in the world with our clothes!
WHAT MAKES THESE ITEMS FULLER-BUST FRIENDLY
- Hidden poppers and buttons to ensure you’ll be well supported.
- Fabric positioning to ensure no button gaping.
- Extra fabric in the bust to avoid shelf boob.
- Hidden elasticated sections and ruching to let you move more freely.
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